In May 2024, our team partnered with the Wilder Institute to support whooping crane conservation by enriching their habitat. These endangered 5-foot-tall migratory birds, known for their distinctive calls - face challenges such as habitat loss, poor reproductive success, and poaching. Alongside the Wilder Institute team, we planted 450 hardy willow saplings to act as natural windbreaks and privacy screens between habitats, enhancing conditions for the cranes. This work aligns with the Wilder Institute’s mission to improve reproductive success and establish self-sustaining populations. As Canada’s tree-planting coffee company and 2% for Conservation Certified roaster, we are proud to contribute to projects that mirror our commitment to environmental stewardship.