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Let’s be honest, it doesn’t really matter how cool something looks, how it performs, or even how much or little it is – the most important thing is taste. Thankfully our Flash Fuel Organic Instant Coffee does not fall short in this department as it is packed with more than powder – it is packed with FLAVOUR! With a healthy blend of CHRC instant powder and micro ground, this coffee will provide your tastebuds the high octane fuel they need to get the day started off right!
The backcountry is for relaxing and returning to the basics, not pack out a plethora of clunky and unnecessary brewing equipment (looking at you AeroPress). All you need with Flash Fuel is a cup, boiling water and a stick to stir it – oh and did I mention I don’t like the AeroPress?
With gas prices soaring to the moon the last thing you want to do is blow the backpacker budget on your morning go-juice, save that for the overpriced latte on the way to the trailhead. With 10 sachets (or matches) per box, these little sticks of black gold come in at $1.60 a serving which won’t light up your wallet.
'There is a common saying when it comes to outdoor activities – “it doesn’t matter how good you are at something, as long as you look good while doing it”. So if you are a rookie outdoorsman, let our Flash Fuel do the heavy lifting for you! Patterned to look like an old-timey matchbox your Great Grandad would have had, this branding is the best in the game (says my mom). Oh, and once you run out, you can use the box to start a fire, which will signal us to bring you more delicious Flash Fuel #Heroes.
We have the firm belief that nothing tastes better than when you are in the outdoors, Flash Fuel is no exception to this rule. The instant coffee is water soluble, but the micro ground is not, once you stir it in with your trusty stick, be sure to wait a few minutes for the grounds to settle to the bottom. This combo will give you a full bodied cowboy coffee experience – bonus points if you drink the grit at the end!
Looking to get yourself a box? Check out MEC or our website to get your caffeine fix!
Back in 2015 when Jame and I started Calgary Heritage Roasting Company – now known as Canadian Heritage Roasting Company we felt a strong pull to align ourselves with a philanthropic mission. Even as a startup with no revenue, access to capital, or even a logo at that time we knew the importance of giving back and establishing a deeper purpose. Gaining inspiration from existing mantras like Let My people Go Surfing from Patagonia’s own Yvon Chouinard or widely known outdoor teachings to “leave no trace” – we felt it imperative to carve out our own path that others could follow.
In May 2024, our team partnered with the Wilder Institute to support whooping crane conservation by enriching their habitat. These endangered 5-foot-tall migratory birds, known for their distinctive calls - face challenges such as habitat loss, poor reproductive success, and poaching. Alongside the Wilder Institute team, we planted 450 hardy willow saplings to act as natural windbreaks and privacy screens between habitats, enhancing conditions for the cranes. This work aligns with the Wilder Institute’s mission to improve reproductive success and establish self-sustaining populations. As Canada’s tree-planting coffee company and 2% for Conservation Certified roaster, we are proud to contribute to projects that mirror our commitment to environmental stewardship.
