Brewing A Greener Future - 1 Million Planted

1 Million Planted

Canadian Heritage Roasting Company has always had an affinity towards conservation and environmental stewardship – a connection to the wild places that ignited our passion to build the company we are today. In our pursuit of positive and lasting change, we have implemented many internal and external programs that put into motion a forward momentum towards betterment and awareness. While these programs have shaped who we are, we desired to create a movement that would define where we are going…


1 Million Planted is an all-encompassing goal that houses and fuels all of our stewardship programs. It allows us to create initiatives outside of our Buy A Bag = Plant A Tree Program and expands into all facets of the business. 1 Million Planted will be used to encourage collaboration opportunities as well as allow us to aid other environmental issues within our ecosystem. As a small business we understand the profound effect many small steps towards a larger goal can make – so for now, we walk towards planting 1 Million Trees.

Buy A Bag = Plant A Tree

Your coffee shouldn’t just taste good, it should do good.

 We know there are more than just a few choices when it comes to your morning cup of joe, but shouldn’t your coffee be more than coffee? Conservation and environmental stewardship is at the heart of everything we do – as avid outdoorsmen we as a company pride ourselves in our vision to Fuel your outdoor pursuits while conserving our Wild places.

So how are we taking action?

Buy A Bag = Plant A Tree Program:

We aspire for lasting change, so why not work to see that change in our own backyard. Partnering with companies like Veritree, Blue Green Planet Project, Tree Era and Summit Reforestation we have had a direct impact and involvement in reforestation in Canada and beyond. With the help of our wholesale partners, organizations and customers like you, we have had a profound impact so far – the goal, 1 million.

Fish And Wildlife Volunteers: We are beyond proud to be the first
and only Canadian coffee roaster to be Fish and Wildlife Volunteers Certified. This certification means that we will donate 20 hours of our time per every 5 employees we have to conservation programs. Have a program that you need support with? Reach out as we are always looking to take part in impactful initiatives that better our shared environment. Want to learn more about programs we have been involved in? Check out our blog!

See Our Impact Grow

Visit Our Veritree Impact Hub

Blog posts

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2% For Conservation1+1=2% For Conservation, How We “Add" Value to Your Cup of Coffee

1+1=2% For Conservation, How We “Add" Value to Your Cup of Coffee

Back in 2015 when Jame and I started Calgary Heritage Roasting Company – now known as Canadian Heritage Roasting Company we felt a strong pull to align ourselves with a philanthropic mission. Even ...

2% For ConservationCan We Get A "Whoop Whoop" For Whooping Crane Conservation?

Can We Get A "Whoop Whoop" For Whooping Crane Conservation?

In May 2024, our team partnered with the Wilder Institute to support whooping crane conservation by enriching their habitat. These endangered 5-foot-tall migratory birds, known for their distinctiv...

2% For ConservationFuelling Your Hunts with Flash Fuel: The Ultimate Outdoor Coffee

Fuelling Your Hunts with Flash Fuel: The Ultimate Outdoor Coffee

Fuel your hunt, fuel your adventure, and fuel the wild with Flash Fuel—Canada’s first organic craft instant coffee from Canadian Heritage Roasting Company.